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Vogue India’s August issue presented a 16-page vision of supple handbags, bejeweled clutches and status-symbol umbrellas, modeled not by runway stars or the wealthiest fraction of Indian society who can actually afford these accessories, but by average Indian people.

Perhaps not surprisingly, not everyone in India was amused.

The editorial spread was “not just tacky but downright distasteful” said Kanika Gahlaut, a columnist for the daily newspaper Mail Today that is based here, who denounced it as an “example of vulgarity.”

There’s nothing “fun or funny” about putting a poor person in a mud hut in clothing designed by Alexander McQueen, she said in a telephone interview. “There are farmer suicides here, for God’s sake” she said, referring to thousands of Indian farmers who have killed themselves in the last decade because of debt.